Photo: Karolina Chabel-Williams photography

Hi! I am Izabela and bra fitting is my passion.

My name is Izabela Sakutova. I am an international bra fitting expert and a business coach. I help ambitious women running brick and mortar companies to activate their business superpowers in the fields of bra fitting, marketing and pr, building deeper relationships with clients, social media and sales.


I have 20 years of business and marketing experience, which I gained in running my 4 companies. I am an award-winning business woman - co-owner of the dynamically operating lingerie distribution company So Chic, representing brands such as Panache Lingerie, Soak Wash, Booby Tape and Bijoux Indiscrets in Poland. Founder of professional bra fitting stores Bra Studio in Bulgaria and Stanikowy Zawrót Głowy in Poland.


I am the author of the published in Poland and Russia book "Bra fitting - Breast lift without a scalpel” and the precursor of Polish and Bulgarian bra fitting. Active propagator of breast cancer prevention. The organizer of the I'm Touching = I'm Winning campaign, running for 9 years and  promoting breast health. The founder of the "Support from the Start" charity, uniting over 70 lingerie stores, who voluntarily run workshops in schools and colleges, teaching teens healthy habits for breast care.


I am a TV lingerie expert, but also provide expert advice in many other well-known glossies, radio and online media titles.


My goal is to help you build above-average customer engagement, resulting in increased customer loyalty, increased revenue and reduced employee turnover. With this in mind, I run various training courses, which aim to develop lingerie business women's superpowers. The latest, very relevant addition is my VIRTUAL BRA FITTING CONSULTATION course, which helps bring the essential bra fitting service to the customer home at her convenience.

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